About us

Rick Armstrong

Rick has a background in advertising, management consultancy, training and marketing. For nearly two decades he lived and worked in the Middle East, in various roles with leading international firms and organisations. Rick founded Mentor Group providing management consultancy services to companies and organisations such as: Saudi Aramco Oil Co; Gulf Air; Reebok Middle East; IHG; Emirates Golf Club; ME Development Company; VCE and Emirates Airline. Rick also worked alongside UK Government Gulf agencies. On his return to the UK, Rick acquired and created various business interests and for a time he was Chief Executive of a law firm with a special interest in anti-terrorism and covert policing. Rick is the founder of Mentor and of Fisher King Publishing he is a Director of IQ Property Investments and of Why Marketing. He is an Area Director for BNI. Rick is an inspirational speaker on topics such as motivation and leadership, business development, networking, referral skills and presentation skills. Rick advises internationally on the subject of business creation with particular emphasis on start-ups and SME’s. He is co-author of:

 The Little Book of Positive thoughts
The Little Book of Visualisation


“We had no idea that following your programme would help take our sales from $12 Million to over $17 Million in a single year. Clearly the compound effect of the change in the attitude of our team’s across the Kingdom will reap dividends well into the future”…
Anders Irving MD – Middle East Development Company

Favourite books… click on cover for full description

We are programmed to act in a certain way, that programme is what we call habit. Charles Duhigg brilliantly describes how habits are formed and how we can change them.

Referral based networking or word-of-mouth marketing is the life-blood of every business. In Give and Take, Adam Grant nails the 3 personality traits which may well dictate the success or failure of every organisation.

The 48 ‘laws’ outlined in this book “have a simple premise: certain actions always increase one’s power…while others decrease it and even ruin us.” Words and actions form our power base. Depending on those we use we become more or less powerful.

bg-profile-rachelRachel Walmsley

Rachel Walmsley works with businesses and social enterprises to develop their business strategy. Her areas of expertise include development planning and governance. Rachel also works as a consultant in schools using transformational learning tools including Visualisation and Peer Coaching. For over eight years she has run ‘Creating a Coaching Culture’, which has been successfully implemented by over 100 schools nationally. Rachel is keen to work with any organisation that is ready for change, where individuals take responsibility, and where all stake holders become the solution they want to see. Rachel is co-author of
The Little Book of Visualisation.

bg-profile-johnJohn Leach

John has a background as an entrepreneur with a strong emphasis on sales, marketing and strategic planning. John founded T&L Fine Food & Wine Ltd in 1978 and rapidly expanded the company into a national distribution business with depots in London , Leeds and Edinburgh. When he sold the business to a major plc in 1992 the company had sales of over £30 million. Since then John has pursued various business interests including opening The Design House Restaurant in Halifax which, within 12 months, gained a Michelin Red M. John is also a Director of Beads Direct Ltd. From 2001 to 2009 John was Area Director of BNI (Business Network International). During his eight year directorship he was regularly invited to speak to groups of business owners and managers both nationally and internationally, on the subjects that included networking and business growth. In 2006 John became a partner in Mentor and now works closely with business owners, company directors and managers across the widest range of industry. By providing an outside perspective he helps them deal effectively with key business issues, facilitate change, and improve performance  to help them achieve their business objectives and personal aspirations.